More than 90 % of consumers use their Smartphones while shopping in stores.
Consumers are relying more on their mobile devices to communicate, research products and acquire information. As a result, retailers need to prioritise mobile as a key communication and engagement channel.
After all, more than 90% of consumers use their smartphones while shopping in retail stores, according to a survey from SessionM. While more than approximately 54% of consumers use their devices to compare prices, others search for product information (48.4%) and reviews (42%).
Although smartphones now giving consumers immediate access to vital product information, the brick-and-mortar store still adds value by allowing consumers to touch and try on products before they make a final decision.
(post data from – retailtouchpoints)